What does this mean? I received this formula from Jeanne Hopkins, during the amazing Inbound Marketing Summit in San Francisco last week. I believe it has parallels to how we think about ministry in general and evangelism in particular.
Here's a description of each element of the formula:
- C-Probablity of conversion
- M-motivation of user
- V-clarity of value proposition (why)
- A-anxiety about entering information giving you their credit card, personal, etc
- F-friction elements of process; impedes the person from completing the action you want them to take
- I-incentive to take action, things you sweeten up the deal with
When I think about evangelism in a postmodern context versus that of a modern context, and apply this formula loosely, here's what I notice:
- M has significantly decreased, yet we as Christians expect the M to be the same as it was during the modern era.
- V has declined from a failure to experiment and try new methods that clarify the value proposition or heart of the Gospel.
- A has exponentially increased, yet believers often perceive it as a linear one. In most of my experiences the greatest barrier to an honest evangelistic conversation is trust.
- I the incentive for the non-Christian to accept the message has changed, yet many times we are still offering an incentive that appealed to moderns.
Very curious to hear your thoughts. What do you think has changed, positively or negatively in evangelism? What other insights does this formula surface in your mind?