The image is from my ministry's website on the day we passed out over 2,000 flyers (1/8 of our campus) and completed 500 individual surveys.
I assumed that hundreds of students would go to our website looking for our events and activities. Instead less than 30 ended up visiting.
So often leaders keep strategies in place because it's what's been done in the past or because they feel strongly about it. Solid metrics can allow a team to have a robust discussion about a particular strategy that is influenced more by reality than by individual preferences.
Are there strategies in place that lack solid metrics? What sort of tools do you use to measure and determine your strategy's effectiveness?