Refining Your Ministry's Viral Loop

          Making your loop as user-aligned as possible

Building a pleasant user experience and removing unnecessary flows or page elements

Refactoring the code to move it from prototype to production

Integrating it into your core product in a way that makes sense

Andrew Chen shared these four steps as it relates to optimizing a viral loop. I tried to think of ways these optimization steps could be applied to ministry.

• User-Aligned: what part of the process is more about getting them to do what I want before they trust me or the ministry enough to take that next step?

• Unnecessary flows: Are there any "hoops" that students are required to jump that are not mission-critical or perhaps a reflection of a modern paradigm rather than a post-modern paradigm? "Additional training times for non-leaders" seem to be a big one.

• Anyone have thoughts on what "refactoring the code" could look like? I'm stuck.

• Integrating into your CORE product: How many events/activities are being done that are loosely-aligned with your mission, vision, and values? Frequently partnering with other ministries on minor things such as socials instead of major things like evangelism and prayer, sacred cow events that were era or leader-specific.

Have you made any changes recently that have streamlined or made it easier for a new student to become relationally connected and aligned to the mission, vision and values?

photo courtesy of kurafire