"Data suggests that unlocking content at AIIM means more than a sixteen-fold increase in the number of downloads."--from a recent blog post by David Merriman Scott
What would happen if 16x the number of people had access to your ministry's best content (bible studies, leadership development articles, evangelistic resources, etc)? It literally could happen with the click of a button--or rather removing that extra click that people have to make to access information.
David Merriman Scott posted an insightful analysis of whether or not to "gate" your content.
The concerns of giving away content or making content available to the public are legitimate. Yet the blog article goes on to say...
"However making the content totally free with no registration required means many more people will download and spread your content via email, Twitter, blogs, and the like."
Do you have any hard statistics that affirm or contradict this principle? What specific areas in the church or ministry could be unlocked?
photo courtesy of cardopoli
