"Today’s leader gets cooperation like never before – there is so much
business out there waiting to be attracted in this Internet world that
we now find ourselves without competition. Let’s all play together to
make a better world!"--from a Duct Tape Marketing blog post
The practice of abundant resource sharing represents one of the greatest opportunities for organizational transformation in my opinion, ESPECIALLY to those outside/partnered with CCC in some capacity. If you are in CCC, you know how many resources we have under lock and key, or with so much friction that it's frustrating to access.
I follow Hubspot's blog most closely because they give away unfiltered resources that are extremely valuable to what I'm seeking to learn (inbound marketing, SEO, and social media principles).
Although it's difficult for me to return the favor, I'm constantly sharing their blog and principles with others and giving them credit. If ever I have resources to invest in the above topics, you can bet that the first place I'm looking to is Hubspot.
With scarcity becoming less and less of a reality in the overall economic landscape, leaders who share abundantly will rise to the places of influence. As more and more millenials inherit leadership positions, my hope is that the walls would really fall down in some critical places.
There will be REALLY GREAT leaders with REALLY GREAT content that will have NO INFLUENCE in ten years because their content lies behind firewalls, proprietary agreements, or too many mouse clicks (or finger swipes if you're thinking mac).
What can you give away in your local context that's ACTUALLY valuable to your audience?
I'm thinking of writing an ebook on best practices on strategic planning and future-oriented decision making for campus ministers.
If you like free ebooks, Benson Hines has already written one for college ministers. Click here to see it.
photo courtesy of krislitman
