The key elements from his site:
- A Wordpress blog that enables him to easily customize his site and optimize it for search engines.
- A YouTube video welcoming visitors to his site--emphasis on YouTube.
- A "Donate Now" button that allows people to financially support his ministry.
- An Email Newsletter that people can subscribe to right from the site--he's using MailChimp, another 2.0 necessity for online communication.
Few staff have thought through their online presence as thoroughly and integrated the most current online tools to deliver content powerfully and contextually.
And if you are wondering if all this is really effective he has already seen financial support come in DIRECTLY from his website.
His initiative may have changed the way Campus Crusade trains their new staff on fund-raising--not bad for literally a few hour investment.
Are there any young leaders that you know of challenging the status quo?