I've been using the trial version of it for a few weeks, and had to say how enjoyable it was to finally purchase the product. Here's what Cultured Code, the company who produces things, did well:
- Released a reliable beta version of the product that offered most of the features that they would eventually charge for.
- Used Twitter to communicate bugs they were fixing, as well as updates they were in the process of making, including their release dates.
- Did not use Twitter to spam me with unimportant facts, kind-of funny quotes, direct messages, etc.
- Emailed me well in advance about the release date of the actual product, and included a 20% off code to use.
None of these things are that amazing. But for me that's just the point. They did not function out of that mindset that 'more is better.' By the time Things came out, Cultured Code demonstrated that they loved their product, fixed problems when they arose, solicited feedback that ACTUALLY changed their product, and understood the importance of a personal touch in sending me a thank you email after I bought it.
As I strive to understand how to integrate social media into ministry, the principles and values that drove Cultured Code to act as they did are what I want to imitate.