This slideshare presentation by Sacha Chua nailed what it looks like to professionally use social media in the workplace or to build one's career.
"Write and share what you learned"--slide 8
If more people in ministry wrote and shared their experiences online I believe all of us in ministry would grow in our effectiveness. Benson Hines chronicles various college ministries and issues in his blog which I've found to be extremely helpful in sharpening my skills.
"Reach Out. Help others. Find mentors. Ask Questions. Make friends."--slide 10
Those in upper levels of leadership and/or 40 years old and above could SIGNIFICANTLY increase their influence by using social media towards this end. Many ministry leaders 40 years and above jump on social media to BROADCAST, which is helpful. However I believe they would see exponential returns if instead of broadcasting they spent their time ENGAGING.
Michael Hyatt's blog is a perfect example. He certainly broadcasts but he is extremely engaging.
Did any slides make you think?
The Gen Y Guide to Web 2.0 at Work